About Us

For years, Vivian & Claire has been our family’s little boutique by the Charleston coast — a place built with love, care, and a deep appreciation for timeless women’s fashion.

Founded by Vivian and her daughter Claire, our boutique was created with one simple mission: to help women feel elegant, confident, and comfortable in clothing that feels effortless from the moment they put it on.

What began as a small family dream grew into a boutique inspired by classic style, soft femininity, and the belief that beautiful fashion has no age limit.

Over the years, we have proudly helped women across the United States discover styles that bring together quality, comfort, and confidence. Every collection is carefully selected with our customers in mind, because we believe feeling beautiful starts with feeling comfortable, cared for, and understood.

This season, our family has entered a beautiful new chapter with the arrival of Claire’s newborn baby girl. For Evelyn, it also means the joy of becoming a grandmother.

It has brought more love into our family than we could ever explain — but it has also made life fuller and busier than ever before.

Between caring for a newborn, spending precious time together as a family, and continuing to run the boutique we love so deeply, we realized it was time to create a little more space for what comes next.

That is why we are opening our Revival Sale.

As a heartfelt thank-you to the wonderful women who have supported our family business, we are offering savings of up to 70% OFF selected styles for a limited time.

And because we love giving a little extra back to our customers, you can enjoy even more savings:

Buy 2 pieces and get 10% extra off
Buy 3 pieces and get 15% extra off
Buy 4 pieces and get 20% extra off

From our family in Charleston to yours, thank you for being part of the Vivian & Claire story. Every order means more to us than you know and helps carry our little boutique into its next chapter.

With love and gratitude,
Vivian & Claire 💕